updates from medical school
My professors emphasize the importance of the relationship between form and function on a daily basis.
This makes me so happy.
My perspective as a designer made my pre-medical education that much richer— I’m glad such thought is encouraged at this level, too.
Glass Magazine, Summer 2014 (+)
photographer: Chris Craymer
Brief: Submit a proposal to improve any existing piece of design for ICON Magazine’s rethink feature.
Response: We wanted to address the problem of unsustainable fishing so we proposed a generic approach to fish packaging that could be rolled out in supermarkets We designed simple, accessible packaging that could help consumers make more educated decisions about the fish they buy, which would in turn drive down the unsustainable fishing trade. The packaging displays complex information through infographics; promoting sustainably sourced fish through the facts. And a simple traffic light colour coding system helps consumers immediately recognise which fish is unsustainably and sustainably sourced.
Rethinking fish packaging by Design by St for ICON Magazine